About Us

Courtney Phillips

President & Creative Director

Courtney leads Phillips Marketing with nearly three decades of experience in marketing strategy, brand development, and digital communications. Her expertise spans brand and campaign development, media planning, website design and support, and social media strategy. Before joining Phillips Marketing, Courtney served as senior marketing manager for one of North Carolina’s most successful shopping centers. She holds the Certified Marketing Director designation from the International Council of Shopping Centers, and she was awarded GGP’s Best Shopping Center Marketing award from a field of more than 200 properties nationwide.

Outside the office, Courtney enjoys reading, playing tennis, spending time with her not-so-little-anymore kids, and catching up on streaming shows everyone else finished months ago.

What’s she reading:
My Name is Barbra by Barbra Streisand. “At over 900 pages, this book will be in my hands for quite some time! I was not overly familiar with her work outside of the ‘Meet the Parents’ franchise, but I knew she had a loyal following. While I have a lot left to read, it captures her life in amazing detail, and it is an interesting peek into the life of a rising celebrity during the 60s and 70s.” – Courtney

What’s she listening to:
Usually, a podcast with Smartless as her go-to.

Susan Caddell

Founder & Senior Consultant

A native Virginian, Susan’s career in bank marketing began at Virginia National Bank in Richmond and Arlington, Virginia, followed by leadership roles at Central Carolina Bank and Triangle Bank in North Carolina. As senior vice president and director of marketing at Triangle Bank, she guided the institution’s marketing as the bank grew from $158 million to more than $2.3 billion in assets in under seven years, culminating in a merger with Centura Bank (now RBC) in 2000. After considering several potential next steps, Susan founded and operated Caddell Communications for over two decades, until stepping back at the end of 2023.

Outside the office, Susan enjoys reading, writing, spending time with her friends, and traveling. She counts among her favorite places: Greece, Paris at Christmastime, and wherever she is going next!

What’s she reading:
We Begin at The End, by Chris Whitaker. “In 2025, I read All the Colors of the Dark by Whitaker, a UK author. I was captivated by his writing style and couldn’t put the book down. When I finished it, I wanted more. We Begin at The End won the UK’s Gold Dagger Award for a crime novel. Like All the Colors of the Dark, it is a page-turner. The characters are well developed, the plot has twists and turns, and then there’s a big ‘I did not see that coming.’ I have a goal of reading 70 books in 2026 and I’m off to a solid start.” – Susan

What’s she listening to:
A little bit of everything, mostly focusing on music that lifts her spirits or makes her smile. From the ’50s, ’60s, and ’70s, to cool jazz, and from Jimmy Buffett to Cece Winans.

Meredith Tracy

Associate

Meredith has been a key member of Phillips Marketing since 2013, ensuring smooth day-to-day operations and supporting client needs. She’s worked in marketing and event planning for over two decades and her background includes leadership roles in marketing and communications at the Alamance County Area Chamber of Commerce and experience as assistant marketing manager for The Streets at Southpoint, a premier shopping destination managed by General Growth Properties.

Outside the office, Meredith enjoys traveling, experimenting with new recipes, supporting her daughters at basketball games, and cheering on the Capitals and Nationals.

What’s she reading:
Unreasonable Hospitality by Will Guidara.

What’s she listening to:
80s and 90s! Favorites include Fleetwood Mac and Billy Joel.

Designers, Printers, Developers & More

Our “extended family” includes a variety of team members who specialize in design, illustrations, web development, photography, videography, printing, and more.

Our Story

Phillips Marketing began as Caddell Communications, founded in 2000 by Susan Caddell, a seasoned marketing executive with decades of experience in the community banking industry. Our vision: deliver strategic, results-driven marketing solutions tailored to the unique needs of financial institutions and local businesses.

In 2008, Courtney Phillips joined the firm, bringing a decade of experience from one of the nation’s largest real estate investment trusts, General Growth Properties (GGP). In 2024, Courtney stepped in to lead the company under the name Phillips Marketing, building on its reputation for creativity, strategy, and measurable impact. While our name has changed over time, our passion for helping clients achieve their goals through smart, effective marketing has remained constant.

Phillips Marketing has worked with community banks and other businesses and organizations across North Carolina, South Carolina, Virginia, and Maryland, offering a full suite of marketing and communication services designed to drive growth and engagement.